Is it wild to anyone else that Americans still don't understand a tax refund is bad?

Around this time of year (mid February), there's always advertisements for doing your taxes, promising the "highest return possible". I've talked to some people and they say that in way, people like tax refunds because it gives them money, and they aren't doing the calculation of its a 0% loan someone has borrowed from you (same can be said of payroll taxes, if you got paid gross in cash but had to pay taxes on the way out the door, there would be a riot).

I guess I just don't understand how the idea that tax refunds are bad hasn't perforated American society fully (I get Americans as a whole, we're not super understanding of how money actually works, so maybe that's it?).