How have you managed to get your friends interested in the game

I recently got the game and with it being the festive season , I have had a few get together with friends where we socialize and do play some popular boardgames

I've taken BOTC along , apart from the odd comment on how cool the box looks no one actually reaches for it to play and I Also don't want to be pushy and force people to give it a chance

How have you got your friends to give it a go? I'm sure once they experience it , it will definitely be the first one they reach for !