How did Gracie Abrams surpass Holly Humberstone's popularity in 2024?

In 2024, indie pop Gracie Abrams managed to pave her way to stardom, garnering viral hits that reached the Billboard and UK Official charts with her sophomore album "The Secret of Us" over the past year, such as "Close To You" & "That's So True".

This contrasts to the situation just over 2 years ago in 2022, when Gracie and Holly were both considered rising indie pop stars, and were selected to open for Olivia Rodrigo's "SOUR" tour. While Holly also subsequently opened for Taylor Swift's Eras tour in London in 2024 like Gracie, it did little to push Holly to Gracie's level of increasing popularity when she did the same in North America in 2023.

While many have cited Gracie Abrams' nepotism and connections with Taylor Swift and her collaborators (i.e. Aaron Dessner) as the driving factors behind her virality in 2024, do you believe that Holly has the potential to grow in her musical influence in the years to come, or do you prefer that she maintains her current artistry with her introspective lyricism and electro-synth moody pop production? After all, Gracie's sophomore album, while more commercially successful, has been criticised for sounding derivative of Taylor Swift's folk albums ("folklore" / "evermore").