Sony A95K : Doesn't power on, unless I unplug/plug power cable

Within less than a week I now have had a very annoying issue.

The TV refuses to power on when I press the power button on the remote. The remote works because I see all the button lights when I use it. Only way to make it work again is by pulling out the TVs power cable, back in, and then the TV powers on again. In total this has happened three times within a week, separate days(morning).

It certainly isn't getting any better when it starts to occur more and more. Apparently there is a power button on the TV too, but for the life of me I can't find it. Because that would have been another thing to try.

Anyone have any idea what this could be?