GothamChess' clickbait titles are getting insane

Like seriously, half the time you can't even tell from the title what the video is even going to be about. His latest two videos on Tata Steel are titled "New Chess Move : Legendary!' and "Chess 3.0!'

How is anyone even supposed to draw any connection between these nonsensical titles and the Tata Steel Chess tournament? Why do people seem to prefer this rubbish over just 'Tata Steel Round 12 recap' or something clear along those lines?