Why isn’t Lautaro Martínez getting more hype/Ballon d'Or shouts?

Martínez is currently having a crazy season for Inter Milan. 20 goals across all competitions, including the winning goal in yesterday’s super cup match, and we’re only in January.

Needless to say he’s 100% Inter’s best and most important player yet he doesn’t seem to appear in the Ballon’dOr 2024 conversations as much as a Harry Kane, Bellingham or Mbappe. Poor PR? You’d think he has a very good chance of winning it, especially if Argentina win the Copa America this year and Inter win the league/go deep in the UCL again. All very probable scenarios…