Term Life Insurance. Need to choose from ICICI vs HDFC vs TATA AIA

As the title says, I need to choose one from the above. 1. I am avoiding HDFC cause it’s premium is the highest, yet I would be open to any advice as to why I should go for it.

  1. Need to know, if I should go for paying the premium in 10-15 years or should I keep paying it till the end of term.

  2. ICICI’s premium seems to be decent but I haven’t heard anyone talking about ICICI’s TLI. Is it unpopular and not worth it? Or do the one considering ICICI end up taking HDFC?

Requesting you all to please help me out with this as my premium would increase significantly after a couple of days.