Should the Bruce Highway be renamed Pacific Highway?

I think it's a good idea to have one road with the same name from Sydney to Cairns. It's already called the Pacific from Sydney to Brisbane, and keeping the same name up until Cairns could deliver positive outcomes by attracting more roadtrip-oriented tourists as well as the general 'vibe' - "Pacific" sounds way more internationally appealing and premium rather than "Bruce" - for example if an American tells you about a city or attraction on their Pacific Highway (California), you'd probably have a good idea in your mind of where it's located. But in the reverse case of an Australian telling an American about a city or attraction on our Bruce Highway, there's a snowball's chance in hell that they'll remember. You also have the issue of confusing foreign tourists when they're actually driving here. So I reckon tourism-oriented businesses in all the big and small cities and towns on that highway could appreciate a name change.