Go broad or detailed prospecting SMB market?
SMB execs, are you casting a wide net or honing in on a smaller range of companies?
Our ICP has 1-3 prospects per company, and our focus is high on 7 industries.
I go back and forth between the 2 prospecting methodologies but haven’t landed on one, kind of switch depending on my pipeline. Bare pipeline = cast wide, Full pipeline = more detailed and discriminating (but this seems to slow me down in the long run).
What has your experience been?